John M. Lyons
HomeAboutServicesExperiencePortfolioInitiativesContactVault

Portfolio of Impact & Innovation

35+ years of breakthrough initiatives spanning Fortune 500 partnerships, global economic development, and patented platform innovations that drive measurable outcomes.

Featured Case Studies

Coca-Cola Olympics CampaignIntegrated Marketing
Coca-Cola Olympics Campaign

Multi-platform Olympic Games activation delivering unprecedented ROI through innovative in-lid media and retail integration.

Impact & Results:

1,417% peak ROI, 3.81% sales lift across 12,000+ retail locations

Key Partners:

Coca-ColaU.S. Olympic CommitteeNBC Sports+1 more
2004-2008
FIFA World Cup PartnershipBroadcast & Retail
FIFA World Cup Partnership

Groundbreaking broadcast-to-retail platform connecting live sports programming with instant consumer engagement through Omni-Bag™ technology.

Impact & Results:

3.81% sales lift, 50M+ impressions, pioneered real-time sports marketing integration

Key Partners:

FIFAMajor RetailersBroadcast Networks
2006-2010
Ukraine Economic Recovery ProgramGlobal Development
Ukraine Economic Recovery Program

Comprehensive $10B+ economic impact initiative supporting Ukraine's recovery through public-private partnerships, trade development, and humanitarian programs.

Impact & Results:

$10B+ structured programs, multi-year government cooperation agreement, 1st Annual U.S.-Ukraine Freedom Summit

Key Partners:

Government of UkraineU.S. Trade PartnersInternational NGOs
2022-Present
LidRock™ Innovation PlatformIP Development
LidRock™ Innovation Platform

Patented in-lid media delivery platform revolutionizing consumer engagement at point-of-purchase with 45+ U.S. and international patents.

Impact & Results:

Foodservice Package of the Year, deployed across Fortune 500 brands

Key Partners:

SbarroMajor QSR BrandsRetail Chains
2000-Present

Complete Portfolio

Coca-Cola Olympics CampaignIntegrated Marketing
Coca-Cola Olympics Campaign

Multi-platform Olympic Games activation delivering unprecedented ROI through innovative in-lid media and retail integrat...

Sports MarketingRetail Integration
2004-2008
FIFA World Cup PartnershipBroadcast & Retail
FIFA World Cup Partnership

Groundbreaking broadcast-to-retail platform connecting live sports programming with instant consumer engagement through ...

Sports MarketingBroadcast Integration
2006-2010
Ukraine Economic Recovery ProgramGlobal Development
Ukraine Economic Recovery Program

Comprehensive $10B+ economic impact initiative supporting Ukraine's recovery through public-private partnerships, trade ...

Economic DevelopmentPublic-Private Partnership
2022-Present
LidRock™ Innovation PlatformIP Development
LidRock™ Innovation Platform

Patented in-lid media delivery platform revolutionizing consumer engagement at point-of-purchase with 45+ U.S. and inter...

InnovationPatents
2000-Present
Wolfgang Puck Broadcast SeriesEntertainment Marketing
Wolfgang Puck Broadcast Series

Integrated broadcast and retail program featuring celebrity chef Wolfgang Puck, connecting TV programming with in-store ...

EntertainmentBroadcast
2005-2007
Family Dollar Network ExpansionRetail Media
Family Dollar Network Expansion

Developed comprehensive retail media network strategy for Family Dollar, creating omnichannel consumer engagement platfo...

Retail MediaNetwork Strategy
2010-2012

Portfolio Impact Metrics

1,417%
Peak Campaign ROI
Coca-Cola Olympics
$10B+
Economic Programs
Ukraine Initiative

Ready to Create Impact Together?

Explore how strategic partnerships and innovative solutions can drive measurable outcomes for your organization.

View ServicesStart a Conversation

John M. Lyons

Global innovation leader driving strategic partnerships and breakthrough solutions across Fortune 500 enterprises.

LinkedIn ProfileStrategic Integration i720 Global

Navigation

  • About
  • Experience
  • Initiatives
  • Portfolio

Services

  • Strategic Consulting
  • Media
  • Contact

© 2025 John M. Lyons. All rights reserved.

Executive Brief